Importance of Lesson Count
Having a strong lesson count on your course sales page will help you sell more courses. Inversely, having a small lesson count may have students pause or pass you over while they look at your competitors.
Logical Curriculum
While developing a curriculum you should spend time thinking about your logical curriculum. For instance, what makes sense from a module vs lesson point of view? You may discover that it makes sense to have 7 modules with about 3 to 5 lessons per module.
Sections
You may have a strong number of sections, and if you do, you may want to consider advertising that as well. However, most teachers have a stronger pitch by highlighting your total lesson count. If you have an almost worthy section count, you can pad and round up by including an Introduction, Course Summary, and Bonus section.
Too few lessons
If you have too few lessons, see if you can break out your big lessons into smaller lessons of 3-10 minutes. You can also come back and add more lessons at a future date.
You can also consider advertising the total time instead of the number of lessons, assuming you have at least a good hour of educational content for creative students.
Too many lessons
Don’t try to have too many lessons, like 100 videos of 30 seconds each. This course is not a TikTok or YouTube. You want to deliver real value and break out each lesson into a solid chunk of education.
In some art industries like photography and Adobe design tools, you may have so much competition that doing the extra work to create more lessons could help you look better than your competitors.
Just in time learners
Some students prefer a larger curriculum that allows them to browse and jump to specific lessons based on their skill needs. This can be especially valuable for those seeking lifetime access, as it provides a broad range of topics to use as a future resource.
Not Mentioning Your Lesson Count
If your course doesn’t have a high lesson count, it might be better to omit it or highlight another benefit of your course. You can focus on showcasing student results, such as ratings, total students, or the number of graduates.
On platforms where the lesson count is mandatory, you might need to address this by thoughtfully breaking down your content into more lessons or by adding additional material to enhance the course.
Conclusion
In conclusion, break your sections into well-sized lessons to maximize your lesson count. A solid lesson count of at least 15, but ideally 25 or more, will strengthen your sales page. You’ve done the hard work of creating the content—now, be strategic in how you structure it for both effective learning and successful selling.
You should be a little more smarter now. Thanks for hanging out!
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