With 24/7 access, your course and its related content are available on-demand, which is a major benefit of online learning. Students can learn anytime they want, which provides convenience and flexibility around their work schedules, other classes, and personal time.
24/7 access is beneficial for the instructor, too! When students are able to learn independently, the instructor gains more time back into their schedule.
For example, you may not need as many webinars or office hours if the lessons and other resources are easily accessible.
Offering 24/7 access is more appealing to students than in-person or scheduled classes, and can help you sell more online courses.