Redirect to a Thank You Page

Post published:August 27, 2026
Post category:Delight / Design / Email-Teaching / Engagement / Growth / Marketing / Sales / Strategy / Technology / Website / Writing

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Tip:

When someone signs up for your email list, don’t stop at a simple “Thank You!” page – because that add to list step doesn’t guarantee your emails will be received by your subscriber.

Instead, rework your thank you page to prompt new subscribers to check their inbox for your email (and remind them to look in their spam, junk, or promotions folder if they don’t see it). Telling them where to look makes your emails easier to find!

Some people frame this page as an Almost Done page, and then help them do a few more steps to insure the mail server pipes are all connected for the future.

You can also encourage them to add you to their contacts or reply to your email, signaling to email programs, Email Service Providers (ESPs), and mail servers that the recipient wants to hear from you. These small actions boost the likelihood of your future content reaching your subscribers!

Notes:

Small actions can strengthen commitment.
In psychology, the commitment and consistency principle suggests that people tend to act consistently with choices they’ve already made. After someone intentionally signs up for your emails, taking another small action (like adding you to their contacts) can reinforce that decision.
Email providers use engagement signals to help determine where messages go.
Actions like opening an email, replying to an email, or moving an email out of spam can signal to email providers that a recipient wants to receive messages from that sender (which may help future emails reach their inbox)!
Getting their attention is only part of the puzzle.
Acquiring a new subscriber takes effort, so if someone signs up but never receives your emails, the opportunity to build that relationship is lost. A thoughtful follow-up can help turn a one-time signup into an ongoing connection.

Next Steps:

Create a “thank you” page that clearly explains what new subscribers should expect and what they need to do next.
Tell them where to look if your email doesn’t appear in their inbox, including spam, junk, and promotions folders.
Give them one simple action to take, such as adding you to their contacts or replying to your email to signal to email providers that your emails are something they want to receive!