Sales, Profitability, Affiliates, Copywriting
PPC Ads, a form of online advertising, allows you to target specific audiences and pay only when someone clicks on your ad. Explore how creative teachers can use PPC Ads to stand out in the online education field.
Email addresses for trainers are important to run your business and help grow your sales. This lesson explains how to set up and manage different email addresses to have efficient communication for you, your team, and your students.
Google Analytics gives teachers tools to unlock valuable insights about their audience's preferences, identify popular content, optimize sales pages, and maximize advertising campaigns. This lesson will help teachers with the analytics for their courses, communities, and websites.
A/B testing helps trainers try out two or more options to learn which is better and creates more traffic, satisfaction, or revenues from your students. This lesson explains everything you need to know to start leveraging A/B testing in your courses, community, or coaching business.
The AIDA model can help online trainers with their customer pipelines so that they can help their prospects be aware, have interest, desire, and ultimate take action in buying your services. Learn more about what AIDA is all about and how you can use it to sell a course, community, or coaching service.
In this lesson we will learn how product ladders help students buy your services in steps. We'll explain how to effectively create a product ladder, guiding your customers from smaller lower-priced offerings to higher-value products and services.
Everyone has a unique set of skills and talents that come naturally to them. In this lesson, you’ll learn how the theory of multiple intelligences empowers teachers to use a range of methods when educating students.
It’s important to know how to turn customers into students when they visit your website, course, or community and pay, check out and buy the service you offer. In this article, we’ll review some possible problems and things you can do to improve and maximize your sales on your checkout page.
Students may feel buyer's remorse after purchasing a new course, but in this article we will review tactics that course business owners can use to win over new customers and reduce the number of refund requests.
Teachers making online courses should develop a process to get feedback from a variety of sources in order to make sure that lesson slides, examples, video, audio, and configurations have been checked for errors and quality.