Sales, Profitability, Affiliates, Copywriting
Google Analytics gives teachers tools to unlock valuable insights about their audience's preferences, identify popular content, optimize sales pages, and maximize advertising campaigns. This lesson will help teachers with the analytics for their courses, communities, and websites.
A/B testing helps trainers try out two or more options to learn which is better and creates more traffic, satisfaction, or revenues from your students. This lesson explains everything you need to know to start leveraging A/B testing in your courses, community, or coaching business.
The AIDA model can help online trainers with their customer pipelines so that they can help their prospects be aware, have interest, desire, and ultimate take action in buying your services. Learn more about what AIDA is all about and how you can use it to sell a course, community, or coaching service.
In this lesson we will learn how product ladders help students buy your services in steps. We'll explain how to effectively create a product ladder, guiding your customers from smaller lower-priced offerings to higher-value products and services.
It’s important to know how to turn customers into students when they visit your website, course, or community and pay, check out and buy the service you offer. In this article, we’ll review some possible problems and things you can do to improve and maximize your sales on your checkout page.
Students may feel buyer's remorse after purchasing a new course, but in this article we will review tactics that course business owners can use to win over new customers and reduce the number of refund requests.
Course surveys are used to collect customer information so that you can learn about their goals and how they benefited after taking your course. You can also use surveys to create better sales pages and improve your course content and delivery.
These are our favorite resources to find and use media assets within your art courses. These are things like icons, stock images, video clips, music, and more.
What Is Bonus Content? Bonus content is extra goods and services you offer course buyers for free. Customers will see that if they buy this course for a certain price,…
What Are Lesson Previews? Lesson previews are free lessons in your course that let prospects see and sample your class prior to buying and registering. As a creative teacher, previews…