Tip:
When someone signs up for your email list, don’t stop at a simple “Thank You!” page – because that add to list step doesn’t guarantee your emails will be received by your subscriber.
Instead, rework your thank you page to prompt new subscribers to check their inbox for your email (and remind them to look in their spam, junk, or promotions folder if they don’t see it). Telling them where to look makes your emails easier to find!
Some people frame this page as an Almost Done page, and then help them do a few more steps to insure the mail server pipes are all connected for the future.
You can also encourage them to add you to their contacts or reply to your email, signaling to email programs, Email Service Providers (ESPs), and mail servers that the recipient wants to hear from you. These small actions boost the likelihood of your future content reaching your subscribers!
Notes:
Next Steps:
- Create a “thank you” page that clearly explains what new subscribers should expect and what they need to do next.
- Tell them where to look if your email doesn’t appear in their inbox, including spam, junk, and promotions folders.
- Give them one simple action to take, such as adding you to their contacts or replying to your email to signal to email providers that your emails are something they want to receive!
