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Tip:
Growth is a probability game.
Every blog post, email, video, and social post is another opportunity for someone to discover your work. One person might find you through a blog post, another through a Pinterest pin, and someone else through a short video shared months after you published it.
Each piece of content increases the number of ways people can find you, learn from you, and connect with what you offer. So instead of chasing one “perfect” viral post, focus on building a growing library of valuable content. Over time, those discovery opportunities add up.
Notes:
Next Steps:
- Create intentional pathways between your platforms. A blog post can lead to a podcast episode, a video can point viewers toward a resource, and an email can introduce readers to a service you offer.
- When creating content, prioritize value over virality. Trends may create short-term attention, but helpful content has a longer lifespan and continues creating opportunities for people to discover your work.
- Keep publishing consistently. Every new piece of content increases your chances of being discovered.
