What is buyer's remorse?

When customers feel regret after buying something that may have been costly or unnecessary.

Which types of training businesses could be affected by buyer's remorse?

Buyer's remorse could affect customers that buy courses, communities, coaching, and e-books to name a few.

What may customers with buyer's remorse do?

They will most likely ask for a refund. But they could also not use the service/product, or leave a negative review.

What can teachers do to avoid buyer's remorse?

Course teachers can set expectations, use testimonials, send welcome messages, and begin delivering value.

What is a good course business target for the percent of refunds requested?

A target refund rate for an e-learning business is less than 5% of all sales. Rates higher than that may cause your business operations and payment processing to suffer.

reduce refunds - Artsy Course Experts

Photo by Valentin Müller on Unsplash

Handling Student Buyer’s Remorse For Online Courses

Students may feel buyer's remorse after purchasing a new course, but in this article we will review tactics that course business owners can use to win over new customers and reduce the number of refund requests.

Continue ReadingHandling Student Buyer’s Remorse For Online Courses

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