Marketing, Social, Ads, Blogging, Email
Having your students send you their friends as new customers is the foundation of an exponential referral program. Using referrals leverages your students as a sales force to grow your revenues while giving students loyalty discounts and perks.
A/B testing helps trainers try out two or more options to learn which is better and creates more traffic, satisfaction, or revenues from your students. This lesson explains everything you need to know to start leveraging A/B testing in your courses, community, or coaching business.
The AIDA model can help online trainers with their customer pipelines so that they can help their prospects be aware, have interest, desire, and ultimate take action in buying your services. Learn more about what AIDA is all about and how you can use it to sell a course, community, or coaching service.
Defining webinar event team roles are essential for the success of any webinar. In this lesson we will learn how the different team members play a critical role in ensuring that the webinar runs smoothly and is a success.
Email communication is a critical part of operating online courses. In this lesson, we're learning about email addresses so that you can have reliable emails going out for sales, helpful emails for teachers and administrators, and receive important emails from your students.
Knowing the customer of your Ideal Target Audience will help you understand their challenges and goals. With this information you can craft compelling sales pages and transformational course content that is not watered down for everyone.
It’s important to know how to turn customers into students when they visit your website, course, or community and pay, check out and buy the service you offer. In this article, we’ll review some possible problems and things you can do to improve and maximize your sales on your checkout page.
Offering online course payment plans can be great for both teachers and students. Many students will be glad to pay for courses in installments when they can't afford the full amount upfront. This lesson will dig into payment plan options for creative course teachers.
After you create your online course, the next step is to get prospects to engage with it and ultimately purchase it. Creating an ad is one of the best ways to market it to your students. This lesson teaches you what you need to create an ad.
Teachers and coaches can utilize a SWOT Analysis to think about new courses and businesses to consider. The analysis can also reveal how to tweak existing businesses to survive problems and threats.