Do you connect first to sell more training content and services?

Hey Teachers, Coaches, and Experts!

If you’re teaching online or building a course, here’s a question worth asking yourself:

Do you connect with your audience before you try to sell to them stuff? We believe enrollment doesn’t start with a pitch; it starts with trust.

Here’s what actually works when pitching courses to students:

• Connect before you sell: Students don’t buy from strangers. They buy from people who make them feel seen, heard, and understood. That connection might start in DMs, comments, discovery calls, live sessions, or email replies. Real conversations build trust long before money is mentioned.
  
• Understand your students deeply: Go beyond demographics. What are they struggling with day to day? What keeps them stuck or second-guessing themselves? What outcome do they really want six months from now? When your messaging reflects their inner thoughts, enrollment feels natural rather than forced.
  
• Show your expertise through value: You don’t need to announce that you’re an expert—people can feel it. Break down complex ideas, offer practical frameworks, explain the “why,” and share real guidance. When students learn something useful before paying, your authority becomes obvious.
  
• Serve free content: Free doesn’t mean random. Offer meaningful value: mini-trainings, short workshops, clarity calls, newsletters, case studies, or actionable content. When students get results from your free work, even small wins, they feel confident investing in your paid offers.
  
• Avoid hard selling: Pressure creates resistance. Connection creates confidence. Instead of pushing urgency or scarcity, focus on clarity and alignment. When the relationship is strong and the value is clear, enrollment feels like the next logical step, not a sales tactic.

Selling courses isn’t about annoying or pushing people. It’s about leading them forward and guiding them over their next bridge. If you want to enroll students with ease, confidence, and integrity, start by building a connection with them.
  

Sell more by selling less!,
Artsy Course Experts